Mailbox Monday

MailBoxIt’s that time again. Welcome to Mailbox Monday at The Pew Reviews!! I know last week I mentioned that I was starting to get overwhelmed with review material, but I couldn’t resist these two books, thanks to the kind folks at Hatchette.

0446548235.01._SX140_SY225_SCLZZZZZZZ_Six Pixels of Separation reminds us that (as the subtitle says) “Everyone is connected. Connect your business to everyone.” The marketing/advertising guy that still lurks within me can’t help but wonder why more companies aren’t harnessing the power of the Social Web(tm). Building community IS building your business, and community is FAR more loyal than just a group of customers. Mitch Joel knows this, and that’s part of the point behind this book. He also knows that if you’re going to do it, you need to do it right — that, I suspect, is the other part of this book. I’m really looking forward to tearing into this one.

0316030287.01._SX140_SY225_SCLZZZZZZZ_I admit it, I got In Cheap We Trust because I thought the title sounded cool. Americans tend to mock people who are frugal – why is that? That’s one of the questions this book will attempt to answer, and from what I’ve read so far it’s done in a conversational, humorous tone that people will appreciate and enjoy.

Share what you got in the mail this week! Head over to The Printed Page and share what you got, and see what others found in their mailboxes last week!


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